Automation & embedded payments: The next innovation in B2B software
Discover how fintechs and B2B software providers are providing payment capabilities to simplify, streamline, and enhance how small businesses manage day to day admin.
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The shifts every B2B software provider should be preparing for
Small businesses are increasingly overwhelmed by having to use multiple fragmented services to support business operations: invoicing in one place, expenses in another, banking somewhere else, along with evolving tax reporting obligations. Contending with this plethora of resources causes unnecessary complexity and diverts critical attention away from growing the business.
In this conversation with experts from Mastercard® and Hnry, we explored how B2B software providers can bring these corporate workflows together - using embedded payment capabilities and compliance‑ready partners, without introducing more risk and complexity.
Key takeaways:
- With over 5m small businesses in the UK that consistently deal with fragmented tooling for business admin, there is a huge opportunity for B2B software providers to orchestrate and unify capabilities that bring efficiency.
- When embedding regulated payment capabilities, having a clear idea of the operating model is crucial. Partnering with an established regulated institution is often the preferred route, as it allows faster time to market, less regulatory scrutiny, and minimised risk.
- Compliance should be treated as a core capability and should be integrated at every stage of the roadmap. It becomes a source of trust for users and a competitive edge for the business.
Watch the full recording to hear practical perspectives and specialist programmes available to deliver integrated payment capabilities, brought to life through Hnry’s market expansion experience into the UK.

