Powering embedded payments to transform financial admin for sole traders with Hnry

Delivering a category-defining financial admin platform for sole traders in the UK 

For millions of sole traders, managing finances remains one of the most time-consuming aspects of running a business. Tax calculations, expense tracking, invoicing and compliance often require juggling multiple tools and providers, creating administrative burden and increasing the risk of missed deductions and reporting errors.

To address this challenge, Hnry created a fully integrated platform that combines payments, tax management and expense tracking into a single workflow, giving self-employed professionals greater visibility over their financial position, simplifying compliance, and reducing the time spent on admin.

As a leader in its home market, New Zealand, Hnry decided to bring its category-defining platform to the UK at a time when the Making Tax Digital initiative was increasing the need for automated, compliant financial admin solutions for the country's 3.2 million sole traders.

Challenge

Across the UK, self-employed professionals spend valuable time on administrative tasks such as tracking income, managing expenses, calculating taxes and preparing filings. Many also miss out on eligible tax deductions, resulting in significant lost income each year.

Traditional solutions often require sole traders to combine multiple services, including business bank accounts, invoicing tools, accounting software and external tax advisors. This fragmented approach creates complexity, increases administrative workload and raises the risk of non-compliance.

As Hnry prepared to enter the UK market, it needed a payments partner capable of supporting a fully integrated financial experience while meeting the compliance requirements of a highly regulated environment.

Edenred Payment Solutions was chosen due to its technical flexibility and regulatory understanding of UK-specific requirements related to payment services.

The objective was clear: deliver a seamless, automated solution that removes financial administration from the lives of sole traders while enabling rapid, compliant growth in the UK.

Solution

Edenred Payment Solutions provided the regulated payments infrastructure that powers Hnry's automated financial ecosystem in the UK.

Through e-money account provisioning, Mastercard® card issuing, payment rail connectivity and compliance services, Edenred Payment Solutions enabled Hnry to embed payments directly into its platform experience.

The result is a fully integrated solution where income is received into an e-money account and business expenses are managed through a linked payment card. Every transaction is automatically captured, categorised and reflected in the user’s financial records, creating a real-time view of income, expenses and tax obligations.

When sole traders are paid, Hnry automatically calculates the appropriate tax liability and sets funds aside for future tax payments. Card transactions simultaneously capture deductible business expenses, helping customers optimise their tax position without additional administrative effort.

This infrastructure enabled Hnry to launch in the UK in under 12 months, supporting its expansion into a market twice the size of Australia and New Zealand combined, while maintaining the controls required within a regulated payments environment.

We’re on a mission to make self-employment simple, affordable, and accessible. Edenred Payment Solutions has played a pivotal role in bringing our service to market, providing a suite of payments products with the technical and regulatory expertise we need to launch our platform and support sole traders from day one.

James Fuller, CEO & Co-founder, Hnry

Results

Since launching in the UK in 2025:  

• Customer growth has risen 20% month-on-month
• 86% of active UK users have adopted the Hnry payment card
• More than two-thirds of users actively engage with key features such as expenses, invoicing and automated allocations
• Hnry has saved 208 hours per user annually
  

Conclusion

For Hnry, choosing Edenred Payment Solutions meant partnering with an experienced payments provider capable of delivering the regulatory expertise, infrastructure and scalability required to support long-term growth.

This gave the Hnry team the opportunity to focus on innovation and user experience, while relying on robust payments infrastructure to manage operational and regulatory complexity.

Together, Hnry and Edenred Payment Solutions have delivered a powerful new model for sole traders that helps them spend less time on administration and more time growing their business.