Gift cards have become a powerful strategic asset for brands looking to enhance customer engagement, drive revenue, and improve cash flow. According to the latest research by KPMG and the Gift Card & Voucher Association (GCVA), gift card sales have continued to see strong performance, growing by 9.5% in the first half of 2024 compared to the previous year. It’s clear: businesses that invest in well-executed gift card programs are reaping the rewards.
But how do you design and operate a gift card program that’s scalable, secure, and truly adds value to your brand?
The answer lies in having the right strategy, processes, and partners in place, which can be complex to navigate especially when competing with other business priorities. That’s why at Edenred Payment Solutions, we have created a free to all course designed to walk you through everything you need to know about developing and optimising your gift card program.
Whether you're starting from scratch or refining an existing program, this course will give you all the practical and strategic advice to succeed, with bite-sized weekly lessons, packed with industry contributions and data-backed insights, delivered straight to your inbox.
Ready to start learning?
Why are gift cards a must-have for brands?
Gift cards have evolved significantly since their humble beginnings as paper vouchers. Today, they're a critical part of many businesses’ strategies, from customer acquisition to generating consistent revenue streams. In fact, digital gift card sales increased by 17.1% in H1 2024, reflecting the shift towards digital channels that are more convenient for customers.
But for brands, setting up and managing a successful gift card program requires more than just offering a digital option. It requires a comprehensive understanding of the ecosystem, including how to embed gift cards into the buyer's journey, how to partner with distributors and processors effectively, and how to manage security and fraud risks.
That’s where our brand-new online course comes in.
What does the course cover?
Our 10-week email-based course dives deep into the gift card ecosystem, covering all the essentials needed to create a tailored program.
Here’s a glimpse of what you’ll learn:
- How to integrate gift cards into the buyer journey: Learn to position gift cards as a seamless part of your customer experience, enhancing loyalty and increasing repeat purchases.
- Working with processors and distributors: Understand the complexities of managing relationships with partners, ensuring efficient processing and wider distribution to reach more customers.
- Managing fraud and securing transactions: Discover strategies to minimise fraud risks and ensure secure purchase and redemption processes, protecting both your brand and your customers.
Each module is designed to give you practical, actionable insights that can be applied to your business. From setting up the right infrastructure to optimising your existing program, this course will equip you with everything you need.
Why should I join the course?
1. Benefit from over 20 years of experience
You’ll gain insights from Edenred Payment Solutions, an established processor with over two decades of experience working with leading international brands. Learn the best practices that have helped these brands run complex, successful gift card programs at scale.
2. Actionable, industry-backed knowledge
We’ve worked with industry providers, a leading retailer, and the GCVA to carefully craft a course that brings you exclusive industry insights, up to date research, and real-world examples. You’ll get strategic, hands-on advice that you can implement right away to enhance your gift card operations.
3. Bite-sized, easy-to-digest modules
We know your time is valuable, so the course is divided into manageable weekly modules that take less than 10 minutes to read. Each week, you’ll focus on a different aspect of the gift card ecosystem, from product development and distribution to fraud management and cost optimisation. By the end of the course, you’ll have a 360° understanding of how to design, operate, and scale a gift card program tailored to your business.
Why wait? Join the course today and access strategic tips to maximise the potential of your gift card program
With gift cards becoming an increasingly valuable tool for businesses across industries, now is the perfect time to join this course. Whether you’re new to gift cards or looking to refine your strategy, our email course is packed with valuable insights and actionable steps to help you succeed.
