Skip to content
Contact sales

ONLINE COURSE

How to develop a gift card program that's right for your business

Dive into the key components of a successful gift card strategy, in our email-based course, to design and enhance your scheme with confidence. 

How to develop a gift card program that's right for your business

Dive into the key components of a successful gift card strategy, in our email-based course, to design and enhance your scheme with confidence. 

Retail shopping
paying-at-cafe-large

ABOUT THE COURSE 

Designed by gift card experts for brands

Whether you're defining your gift card strategy, or you have a program and want to drive more value, this course is for you. Drawing from decades of experience, this course provides everything you need to know about product development, distribution, and program costs.  

Retail Cluster-2

Actionable tips 

A comprehensive course packed with data-driven insights, backed by the Gift Card & Voucher Association’s industry research, and learnings that you can apply to your business.

Bite-sized lessons 

Explore the key aspects for a successful gift card program with advice from a leading retail partner, a major employee engagement platform, and an agile aggregator of gift card content. 

Expert knowledge

Learn directly from an established processor who has worked with international brands on complex gift card programs for over 20 years. 

Course contents

What to expect in 10 lessons:

  • Understanding gift cards and the role they play
  • Strategic considerations for a successful gift card program
  • How to choose the right gift card redemption type for your program
  • Digital or physical? Building a cohesive strategy across products
  • How to integrate B2B channels in your gift card strategy
  • Developing your gift card program with strategic partnerships
  • An overview of gift card mechanics and cost of sale
  • How to engage with stakeholders and accelerate your strategy
  • Maximise your gift card success with data-driven insights
  • Don't let fraudsters win - How to secure your gift cards
    GiftCardAssoc-1
    It’s great to see Edenred Payment Solutions, a longstanding GCVA member, providing quality educational materials about the strategic aspects of gift card initiatives. I’d encourage any brand considering utilising gift cards as part of their offering to take up the course. As a newcomer to the gift card industry, I can attest this course has helped understand the complexities of gift card programs

    Dr Hannah Shimko

    Managing Director, Gift Card & Voucher Association

    Ready to start learning? 

    Sign up to receive the first lesson in your inbox today.

    Enrol now

    Frequently asked questions

    How will I receive the information?

    This is an email-based course, where each email will contain the lesson focusing on a specific topic. In some cases, the emails may contain links to additional reading or videos to supplement your learning experience. 

    How long is the course?

    The course has been divided into 10 lessons. The lessons will be sent out on a weekly basis and will land straight into your inbox.  

    Who can sign up for the course?

    The course is aimed at individuals who are responsible for the gift card strategy within a brand. However, we strongly believe that marketing and finance professionals will also gain value from this course. 

    Are there any costs to join the course?

    None! This online course is completely free. 

    How can I get in touch if I have questions?

    While the course is designed for self-study, we are very happy to help you explore these topics further. Simply send us an email at eps@edenred.com.

    Do I need to be an Edenred Payment Solutions client to take the course?

    Whether you are our client or not, you can sign up for the course! It’s for anyone interested in learning more about the strategic aspects of gift card program operations.