The payments landscape has shifted considerably over the past few years, and businesses offering card programs to their users are facing increasingly complex decisions. What was once a straightforward choice - issue physical cards and be done with it - has evolved into a strategic consideration with real implications for product positioning, user experience, and operational efficiency.
Virtual cards have emerged as a powerful option, particularly for fintechs, digital banks, and embedded finance providers looking to differentiate their offerings or serve specific use cases more effectively. Yet physical cards remain essential in many scenarios, and user expectations often demand both options rather than forcing a choice between them.
For businesses designing or expanding card programs, understanding the practical differences between virtual and physical cards matters. Each approach affects everything from onboarding speed and user satisfaction to fraud risk. The decision shapes not just your operational infrastructure but how your users perceive and use your product.
In this article, we'll examine what virtual and physical cards mean in a B2B context, explore their respective advantages and limitations, and help you determine which approach - or combination of approaches - makes sense for your userbase and business model.
Index |
Before weighing the merits of each, it's worth establishing what we're actually discussing in the context of card issuance.
A physical card is a tangible payment instrument - plastic or occasionally metal - that carries payment credentials through a magnetic stripe, chip, and typically contactless functionality. These cards work wherever card payments are accepted, whether in store or for online purchases. For businesses offering card programs, physical cards represent a traditional but proven product that users understand instinctively.
Related reading: Virtual cards 101: A complete guide for businesses
Understanding the strengths and limitations of each card type is essential for making informed product decisions. Here's how they compare across key dimensions:
|
Dimension |
Virtual Cards |
Physical Cards |
|
Issuance speed |
✓ Instant provisioning |
✗ 5-10 working days typical |
|
Acceptance |
✗ Online only (unless added to wallet) |
✓ Universal, card-present and online |
|
Security controls |
✓ Transaction-level, merchant-specific, single-use options |
~ Basic limits and category blocks |
|
Loss/theft risk |
✓ No physical loss possible |
✗ Ongoing operational concern |
|
Brand presence |
✗ Limited tangibility |
✓ Physical brand reminder in wallet |
|
User familiarity |
~ Requires digital comfort |
✓ Universally understood |
|
Scalability |
✓ Unlimited without logistics constraints |
~ Limited by production capacity |
|
Integration |
✓ Seamless API and platform integration |
~ Requires manual processes |
|
Replacement overhead |
✓ Instant reissuance |
✗ Production and shipping delays |
|
Operational complexity |
✓ Minimal administrative burden |
✗ Inventory, distribution, returns management |
|
Offline usage |
✗ Requires connectivity |
✓ Works in any environment |
|
Control precision |
✓ Granular per-transaction controls |
✗ Broad program-level only |
|
Environmental impact |
✓ No physical waste |
✗ Plastic production and disposal |
When evaluating virtual versus physical cards as part of your product offering, several factors should inform your approach.
Both card types support modern security features including tokenisation, encryption, and real-time transaction monitoring. However, the control mechanisms you can offer customers differ substantially.
|
Security feature |
Virtual cards |
Physical cards |
|
Transaction-level controls |
✓ Highly granular |
Limited |
|
Single-use capability |
✓ Native support |
Not applicable |
|
Instant revocation |
✓ Immediate |
✓ Immediate |
|
Merchant restrictions |
✓ Precise targeting |
Broad categories only |
|
Physical loss risk |
None |
Significant |
Virtual cards enable precise, transaction-level restrictions that sophisticated customers value highly. You can provision cards that work only for specific suppliers, expire after single use, or are limited to particular spending categories. This granular control reduces fraud exposure and makes anomaly detection more straightforward.
For fintechs, embedded finance providers and SaaS enterprises, serving customers with complex spending policies, these capabilities become product differentiators. The ability to offer, and/or utilise, single-use virtual cards for accounts payable automation, project-specific cards with defined budgets, or merchant-locked cards for subscription management addresses real pain points that physical cards handle less elegantly.
Physical cards, whilst secure, operate with broader parameters. Once issued, they remain active until cancelled, and whilst you can enforce overall spending limits or block merchant categories, transaction-level restrictions are more limited.
Understanding when to offer each card type requires examining specific scenarios where one clearly outperforms the other.
Corporate spend management platforms
Corporate spend management represents ideal virtual card territory. Businesses using card programs to manage employee expenses, departmental budgets, or project spending benefit enormously from:
Finance teams can issue unique virtual cards for each cost centre, making budget tracking straightforward and spend policy enforcement automatic.
Rather than processing supplier invoices through traditional payment rails, businesses can use virtual cards to pay vendors quickly whilst maintaining control and generating detailed transaction data. For fintechs offering AP automation as part of their value proposition, virtual cards become an essential product component.
Vertical SaaS providers, or ecosystem orchestrators lean heavily on virtual cards. With the need to facilitate payments between platform users or enable spending within closed-loop environments, virtual cards provide:
Businesses can assign unique virtual cards to each subscription or service, making vendor payment management cleaner and preventing surprise charges. Benefits include:
Business travel programs still revolve around physical cards for practical reasons. Hotels, airlines, car hire companies, and the full ecosystem of travel-related merchants expect physical cards, often placing authorisation holds or requiring card-present verification that virtual alternatives can't satisfy.
Whether it's gift cards, loyalty cards with payment functionality, the physical format often aligns with customer expectations and point-of-sale requirements. For retailers launching card programs, the physical card itself becomes part of the brand experience.
Companies in traditional industries - such as national retailers - and customer segments with lower digital adoption may similarly prefer or require physical cards simply because that's what users understand and trust. If you're serving these markets, meeting them where they are often means offering physical cards as the primary or only option. However, even national retailers like Sainsburys are embracing digital transformation strategies and leveraging virtual cards - so it’s vitally important to understand you customer preferences.
Increasingly, businesses are recognising that they don't need to choose one card type exclusively. The most effective programs offer both, allowing users to select the option that fits their specific use cases.
|
Customer type |
Virtual card use |
Physical card use |
|
Corporate finance teams |
AP automation, subscriptions, project budgets |
Executive cards, travel expenses |
|
Travel management companies |
Online bookings, vendor payments |
Traveller cards, on-the-ground expenses |
|
Retail gift card programs |
Digital gift cards, online redemption |
In-store gift cards, physical redemption |
|
Vertical SaaS |
Marketplace transactions, user-to-user payments |
Premium user perks, partner merchant access |
|
Digital banks |
Instant account funding, digital-first users |
Traditional banking customers, universal acceptance |
Building a comprehensive card program requires infrastructure that supports your product vision regardless of whether that means virtual cards, physical cards, or both.
Edenred Payment Solutions provides card issuing and processing services designed for businesses that want to offer cards to their own users, , providing the technical infrastructure to support programs at scale.
The platform handles both virtual and physical card issuance through a single integrated system. This means you can offer customers instant virtual cards for digital transactions and automated workflows alongside physical cards for travel, field operations, or traditional use cases - all managed through unified program controls and reporting.
For virtual cards, the infrastructure supports:
For physical cards, capabilities include:
The processing infrastructure is built to handle high transaction volumes and complex program requirements, making it suitable for businesses with demanding operational needs or rapid growth trajectories. Integration capabilities mean you can connect card functionality into your existing platforms and user experiences rather than requiring your customers to adopt separate systems.
By partnering with a provider that treats virtual and physical cards as complementary capabilities rather than competing products, you gain the flexibility to evolve your card offering as your business grows and customer needs change, without being constrained by infrastructure limitations.
For businesses building or expanding card programs, the question isn't which card type is objectively better. It's which options will best serve their specific users whilst supporting the business model, brand positioning, and growth trajectory.
Discover how we can support both virtual and physical card issuance with enterprise-grade infrastructure and scalable processing capabilities.